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Sell Consulting Services For Freelance Writing #2

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Jay Levinson, author of Earning Money Without A Job, Guerilla Marketing, and Guerilla Marketing Attack, is one of the country's leading advertising experts. This letter produced great results for Jay, although he had to mail it 13 times to get results.

900 Wilshire Blvd. Apt. 900 | Los Angeles, CA 90017
H: 213-620-1490 | w: 213-386-5204 | jlevinson@msn.com

November 6, 20—

H. H. Thomas
Pacific Telephone & Telegraph
1313 53rd Street
Berkeley, CA 94705

Dear Mr. Thomas:

The dollar bill attached here symbolizes the thousands of dollars Pacific Telephone & Telegraph may be wasting by not utilizing the services of a prime quality free-lance writer.

During this year alone, I have accomplished writing projects for VISA, Crocker Bank, Pacific Plan, Gallo, Bank of America, the University of California, and the Public Broadcasting System. Although these companies do not ordinarily work with free-lancers, they did work with me.

In each case, the projects were completed successfully. In each case, I was given more assignments. There must be a reason why.

If you want to provide Pacific Telephone & Telegraph with the best free-lance writing available for any type of project--or if you have a seemingly impossible deadline--I hope you will give me a call.

I have enclosed a description of my background--just to inform you that I have won major writing awards in all the media and that I have served as a Vice-President and Creative Director at J. Walter Thompson, America's largest advertising agency. I guarantee you, however, that I am far more interested in winning sales than winning awards.

By your company settling for mere competent writing, or by having your writing assignments handled by traditional sources, you just might be wasting Pacific Telephone & Telegraph's money. A good number of the Fortune 500 companies have already figured that out.

Now, I look forward to hearing from you.

Very truly yours,

Jay Levinson

P.S. If you are not the person who assigns work to free-lancers, I would appreciate it if you would pass this letter (and this dollar) on to the person who does. Thank you very much.

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.