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Sell Consulting Services For Computers

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Computerizing the Law Office
1185 S. Belmore Ave. | Denver, CO 80202
O: 303-555-1212 | C: 720-805-5445 | rdonaldson@msn.com

February 8, 20—

Mr. Robert D. Bennett
200 Colorado State Bank Building
Denver, Colorado 80202

Dear Mr. Bennett:

I specialize in helping small law offices (1-15 attorneys) get the computer systems they need--be it a stand-alone microcomputer or a complete network; basic word-processing through legal billing and timekeeping; file sharing through Lexis research.

Because I do not sell either hardware or software, or represent any vendors whatsoever, I am not required to sell you a particular line of products. I recommend solutions that will work best for you, be it IBM PC and compatibles, or Macintosh hardware and software. I then negotiate with a variety of vendors to get you the best price, service contracts, installation and guarantees of performance available.

My services are straightforward:

  • To help you analyze what you want to do, recommend the most cost-effective solutions, and the best providers of service. To help you negotiate the best prices I am only paid by my clients. I accept no fees or commissions from any vendors or companies.
  • To supervise all purchases, delivery and installation, advising you when to "accept delivery."
  • To help with attorney training.
  • To help with staff training and conversion.

In short, I save you time and money by insuring that you get the quality, products and service you require quickly. During the 10 years I've been in the computer business I have never had a client who didn't save far more than the cost of my fee by avoiding jargon, frustration, wasted hours, inappropriate hardware and software choices and incomplete service contracts.

There is no charge for my first hour of consultation. During this hour you and I will be able to tell if my services are appropriate for your firm. I look forward to talking with you about how I can be of service. Give me a call today.


Rory Donaldson, Owner 

P.S. Phone 303-555-1212 to set up a free consultation. Ask for me personally.

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.