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Business Development

News Release for New Product

More free advertising. If you're holding an event or otherwise announcing something that terminates, be sure to include an "Ending Date" on the release. The media don't like to announce events that have already happened. These bars ### announce the end of your release.

STARTING DATE: NOW
CONTACT: Bill Frank, President/CEO of CareerLab
PHONE: 303-790-0505

JOB HUNTING AS A LIFESTYLE

According to futurist Faith Popcorn (in "Dictionary of the Future") we live in a world of exploding offers, flexecutives, insourcing, reverse mentoring, CoHo's, corporate ensembles, and flexpertise. (Try those words on your spellchecker.) It is a work world massively different from any our parents ever imagined. Now we hold 8-10 jobs in a lifetime and market ourselves 24x7x365, because we never know what might happen NEXT.

Anticipating this trend, CareerLab has launched the "Executive Portfolio," an internet application to help users manage and market their careers continuously, around the clock, 365 days per year. Accessed through the Executives Only link on www.careerlab.com, the site offers professionals, consultants, business owners, and executives at $100,000+ the tools to build a career marketing website or online portfolio using only basic word processing skills. The application creates your personal career web site automatically, and the first month is FREE. (See sample portfolios online at www.careerlab.com/examples.htm.)

CareerLab is a career strategy and human capital services firm based in Denver, Colorado, USA. Since 1978, more than 275 brand-name corporations, both large and small, have hired us to guide them safely and effectively through major organizational change. At the same time, we've orchestrated remarkable career advancement for mid- to senior-level managers and executives, top professionals, consultants, and entrepreneurs.

Their core competencies include career development, executive coaching, performance improvement, management testing and assessment, 360-degree reviews, senior leadership team alignment, interim executive management at 'c-level' (CEO/COO/CFO/CTO etc.), and executive outplacement. Our work is typically focused at the middle and upper levels of an enterprise, including the CEO, Senior Management Team, and Board of Directors.

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.