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After 9/11 Terror Attacks

After 9/11 we had to go on working, as did so many others. It was hard. Most of us were in a state of shock. I had stood on the twin towers at the World Trade Center just a year earlier. In this letter I tried to achieve a balance between understated marketing and community service. I mailed this in letter form, rather than e-mail, because I wanted to give it some heft. We replaced the bars in our logo with an image of the American flag for several weeks.

October 15, 2001

Hayleigh Newman
Director, Human Resources
Jacobson, Comeau & Symes Construction
2725 South Colorado Blvd., Suite 2500
Denver, CO 80222

Dear Hayleigh,

I've been concerned about you. I hope you and your family, friends, and co-workers are safe after the events of September 11. My personal friends in New York—including Dani Horowitz, our Lincolnshire partner—escaped the direct effects of the attack.

I watched as the World Trade Center came down—and like most Americans, couldn't believe it. I had stood on the towers only a year ago, and they seemed indestructible. After the attacks, my friend Don Kotsiopoulos sent me this timely quote from Abraham Lincoln's annual message to Congress, December 1, 1862.

The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we might rise to the occasion. As our case is new, so we must think anew and act anew. We must disenthrall ourselves, and then we shall save our country.

Following Lincoln's suggestion, I ask myself, "How can CareerLab rise to the occasion?" And the answer is straightforward. For 23 years, we have always been at our best in a crisis—when the oilfield crashed in 1982, when the S&Ls failed in 1985, and recently when healthcare stumbled. Now we're facing an event on an infinitely larger scale. We can rise to the occasion. We can help to keep America working.

We're prepared. We're experienced. And most of all, we care about helping our friends and clients to maintain emotional stability and business success in their lives. We're unshakeable optimists—especially in times of trouble. Here are some of the gifts we bring to those in need:

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.