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Business Development

Newsletter With FAQs

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Even if your readers know you well, it's helpful to include Frequently Asked Questions (FAQs) in some newsletters. FAQs serve as a reminder of your brand and market position. The "Career Management Center" (CMC) was an internet-based business we launched that failed when the dotcom bubble burst. Notice Kevin Kelly's timely quote at the end of the newsletter.

 What's New? What's Exciting?

Regular Events

  • ExecuNet is a monthly networking breakfast for $100K executives from all industries and functional areas. Each meeting features a high-profile speaker, and participants receive multiple networking referrals.  
  • "Soft Skills—People Success at Work" is an eight-week lunch program designed to develop the interpersonal skills that build business results. "Soft Skills" develops confidence and ease in work relationships-and eliminates non-productive behaviors. For registration and corporate discounts, call Mary Ann Giancarli at 303-790-0505, or send e-mail to mgiancarli@example.com/.
  • Financial Executives Institute (FEI) Career Services Committee—a support group for senior financial officers—meets twice monthly. Patrick Fitzalan hosts the meeting at Donner & Harrison on the first Tuesday, and David Clay, CareerLab's Senior Vice President, hosts the meeting at CareerLab on the 3rd Tuesday of the month. Call David Clay at 303-790-0505 or emai dclay@example.com
  • "TOP|12" is a monthly, invitation-only leadership roundtable for chief human resources executives from 12 Colorado corporations representing 150,000 employees. Bill Frank, the founder and leader, is at 303-790-0505 or wsfrank@careerlab.com

Extraordinary Services 

    Executive Career Strategy, Testing & Assessment, 360° Reviews, Executive Coaching, Performance Improvement, Leadership Development, and Outplacement. 

Valuable Internet Links

Revolution in Corporate Career Planning
The Career Management Center (CMC) ™ is a web-hosted service that allows employees to manage their own careers via the Internet. It's the industry-standard tool for recruiting, development, and retention. Using Internet tools that employees, managers, and executives have become fully conversant with, the CMC covers the lifespan of every career-from entry-level to CEO-including hiring, orientation, training, career pathing, retraining, and retirement or outplacement.  

A national network of 400 credentialed career coaches—real people who care—supports the Internet technology. Personalized coaching is delivered on demand by e-mail Q&A, telecounseling, hosted chat, and face-to-face meetings. The Career Management Center helps to define a company's culture as "Best in the Business" and "Employer of Choice."  It acts like a magnet in recruiting. To learn more about the CMC, call Kaitlin Saitsma at 303-790-0505 or send e-mail to ksaitsma@careerlab.com/.

The CareerLab FAQs

  1. What is CareerLab?  www.careerlab.com
    A 22-year-old career strategy, testing & assessment, executive coaching, leadership development, and outplacement consulting firm.  
  2. Who are your clients?  www.careerlab.com/cclient2.htm
    Since 1978 we've served more than 270 brand-name U.S. corporations, both large and small, in all industries and at all levels—from entry-level to CEO. Our valued clients include AT&T, Coca Cola, Ernst & Young, Gambro BCT, HBO & Company, Janus Capital, Kaiser Permanente, KFC, Media One Group, Micron Electronics, PCL Enterprises, Inc., Qwest Communications, Schlumberger, TRW, and Village Inn.  
  3. What is your reach?
    We're a bricks-and-mortar and Internet-based global company deployed in 86 domestic and 27 international partnered locations.  We have an established network of 400 career coaches and consultants. On average, our coaches are in their mid-forties with 14 years of coaching experience. 40% hold MBAs and 18% have earned Ph.D.s.  
  4. Who's on your team? www.careerlab.com/team.htm
    • Mary Ann Giancarli, M.A., LPC, Consultant / mgiancarli@example.com
    • Maria Ramirez, Office Manager / mramirez@example.com
    • William S. Frank, President/CEO / wsfrank@careerlab.com
    • Frank Pfannenstiel, Ph.D., Vice President / pfannenstiel@example.com
    • William Petersen, Director / wpetersen@example.com
    • Josephine R. James-Cox, Ph.D., Consultant / jjames-cox@example.com
    • Giles S. B. Cotswold, MBA, Chief Financial Officer / gcotswold@example.com
    • Henning Marks, M.D., Healthcare Consultant / hmarks@example.com
    • Abdul Brown, MBA, SPHR, V.P. Product Development / abrown@example.com
    • Margo K. Hackworth, M.Ed., Project Manager / mhackworth@example.com
    "We are sure to find exhausting the constant, fierce birthing of so much that is new. The network economy is so primed to generate self-making newness that we may experience this ceaseless tide of birth as a type of violence."
    —Kevin Kelly, "New Rules for the New Economy"

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.