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Business Development

Proposal That Produced Big Engagement #1

Debra had been a longstanding business friend. When she expected an upcoming layoff, we first offered a simple one-page proposal, shown below. Later, the company asked for something more detailed, and we supplied a two-page version, shown on the next page. We ultimately delivered $75,000 in consulting to this company. Notice the simple language and brevity.

July 30, 20—

Debra Black
Director of Human Resources
Forster-Gerber-Smyth Management Company
1000 Broadway, Ste 1200
Denver, Colorado 80203

Dear Debra,

Here is the outline of the outplacement programs we discussed:

Outplacement Workshops
One Three-day Training Program for ten (10) exempt personnel $4500. Two two-day training programs for forty (40) non-exempt personnel $6000.

Resume Development
Editing and critique, word processing, and posting each resume to 100 Internet resume talent banks. Includes 100 laser-printed resumes. $125 per participant.

Books and Materials

Resume Repair Kit $19.95
200 Letters for Job Hunters $19.95
The Perfect Interview $17.95
6-Part Video Series (Getting HIRED) $99.95 each set
Non-exempt training manual with two (2) audio cassettes (Opening New Doors) $75.00 per participant
Exempt training manual with six (6) audio cassettes (Opening New Doors) $195.00 per participant

Follow-up Counseling
Non-exempt: up to four (4) hours each per person: $600
Exempt: up to six (6) hours each per person: $900

Career Center
If you provide facilities, computers, telephones, supplies, and staffing: no charge. If we provide facilities, computers, telephones, supplies, and staffing: $5000 per month.

Human Resources Consulting
To establish programs, plan terminations, defuse potential violence and lawsuits:
20 hours at $150 per hour = $3000.

With best wishes,

William S. Frank

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.