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Business Development

Acknowledging Urgent Referral

This referral resulted in a two-year $100,000 consulting project. My reply is only 64 words, and I called the potential client within 10 minutes of receiving the e-mail.

From: Kyle Bond
Sent: March 28, 20— 7:42 PM
To: wsfrank@careerlab.com
Subject: Referral - URGENT

Bill: A member of my YPO [Young Presidents' Organization] group may wish to speak with you Monday if at all possible. He urgently needs some outside perspective on a major systemic human resources issue. The company is ABC Construction and the CEO is John Brenton—a great friend and confidant of mine.

The company is a $250+million revenue firm with more than 100 administrative employees. Historically they have handled all personnel matters with attorneys on an incidental basis. There is not one Human Resources person on staff—not one. I think he may also need to consider a high 5- to 6-figure HR executive.

Please call John at his office at 303-555-1212. Use my name and YPO and tell the Administrtive Assistant that John is expecting your call. If you cannot offer any perspective on the curent issue, then perhaps you can advise him on the search issues and need for HR once this crisis has past. Of course this is a highly confidential matter and John will have to explain the facts to you...Kyle

Thanks, Kyle.

I'll call him today. And this is exactly the kind of thing we do. I'm working on a similar project for Discount Tires, a 550-store automotive company with $250MM revenues. After we've made a connection, I'll keep you posted on our progress. Many thanks for this referral—and I know John is a good friend of yours, so I'll take good care of him.
:B

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.