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Career Management

Suggest Weekly Story To TV Station

WILLIAM S. FRANK, CAREERLAB
10475 Park Meadows Drive, Ste. 600 | Lone Tree, CO 80124-5437
O: 303-790-0505 | F: 303-790-0606 | wsfrank@careerlab.com

July 28, 20––

Mr. David Black
General Manager and Vice President
KSTV Channel 8
2300 Broadway, Suite 5200
Denver, Colorado 80202

Dear David:

I have been watching the exciting things you are doing at Channel 8.

You appear to be always reaching out, risking, looking for the new angle--the new idea--the new gimmick to benefit your viewers (and glue them to the set).

How would you feel about doing a brief weekly segment related to jobs and career--a very timely, HOT topic these days!

You might show such things as:

1. The excitement in the career market (not the 3.6 percent that aren't employed, but the 96.4 percent that are employed--and specifically the very few that love their work. The success stories. How they got there. The challenges they faced.

Their advice!
Their ideas!
Their enthusiasm!

2. Community resources and information.

3. The Denver market: Where it's HOT and where it's NOT.

4. How to choose the right job.

5. How to get a job fast--and so forth.

I would like to help you put these ideas together--and here's why you would benefit:

1. The public needs this information, wants this information--it's timely.

2. Companies are cutting from the top and no one is "secure" anymore. People are running scared.

3. The job market is in a turmoil, changing faster and faster, and that's not going to stop.

4. No one else is doing this.

I would be a good person to help you because I am a professional career planner--that's all I do. I have contacts and resources. I know the Denver job market inside out, but most of all, I am...

—Great at getting people excited.
—Great at getting people talking about themselves.
—Great at getting people involved.

Does this sound workable? I have lots of ideas--and I'm sure you do too! Let's get together and talk.

Enthusiastically,

William S. Frank
President

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.