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Job Offer

02 Job Offer Letter

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This is the second of a four-part series of letters. This written job offer followed the final interview. This is an excellent offer letter, in that it is specific, and reasonably complete. The tone is not "warm and fuzzy," but rather, "just plain business." Nothing wrong with that. The letter leaves loose ends, though, as most offers do. That's why David negotiated it.

 ABC Manufacturing, Inc.

January 13, 20––

David R. Willford
2200 North Forsythe Road
Los Angeles, CA 89900

Sent Via Fax: 818-723-9996

Dear Mr. Willford:

Below is the outline of our mutual understanding of the terms of the employment being offered to you:

Annual Salary: $85,000

Title: First six months as Senior Vice President, thereafter as President

Medical: Medical insurance coverage to you and your spouse by the current carrier, coverage to begin 1st of the month following the start date.

Car Allowance: $350.00 / month plus $0.15 per mile for business mileage (home to business miles are excluded).

Vacation: According to company policy.

Starting Date: January 25th or sooner, but no later than February 1st.

Relocation: Company will provide allowance of $1,000 per month for temporary relocation assistance against unit rental for up to six months. Upon permanent relocation company will allow additional relocation assistance to be mutually agreed upon within the parameters we have discussed during your visit.

Confidentiality: Confidentiality and non-compete agreement to be signed before the starting date.

Annual Bonus Program: The greater of:
  1. 4% of net profit of ABC before taxes and excluding Pennsylvania lawsuit expenses and / or revenues and excluding owners draws.
  2. .5 cents (1/2 cent) per pound of product sales over 30 million pounds. Example: 35 million pound annual sale will generate a bonus of $25,000.00, 40 million pound annual sale will generate a bonus of $50,000.00.
Bonus to be paid quarterly 30 days after closing of each quarter less 25% retention until year end at which time adjustments will be made up or down.

Please indicate your acceptance of the offer by signing below and faxing a copy to my attention at (407) 827-4000.

Thank you and if you should have any further questions, please do not hesitate to call me.


Ronald Lando

David R. Willford 

ABC Manufacturing, Inc

This is the offer. Let's look at the counteroffer.

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.