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Two-Page Tailored Response To Important Want Ad For Attorney

SALLY W. LARSON
2500 East Colorado Boulevard | Pasadena, CA 91107
H: 213-681-3973| C: 213-795-7485 | slarson@example.com

April 1, 20—

Box ME-16
The Wall Street Journal
400 Alexis R. Shuman Boulevard
Naperville, Illinois 60566

Re: Real Estate Attorney

Ladies/Gentlemen:

I would like to express my interest in the position of real estate attorney with your company. I believe my background in acquisitions and in securities would compliment the goals established by your company.

My experience in land acquisitions and securities is the result of my tenures with Amoco Petroleum Company, Texaco Oil Company, and in private practice. The areas, in which I have had substantial experience and responsibility, include:

Team participation in the acquisition of companies valued respectively at $18 million and $40 million dollars.
Drafting of purchase and sales agreements for properties valued at $500 thousand dollars to $1 million dollars.
Title examination and curative.
Negotiation and drafting of contracts pertaining to lease acquisition, including farmins, options, pooling agreements and seismic exchange agreements, many involving wells costing between $1 million and $4 million.
Drafting of limited partnerships and compliance with the Blue Sky requirements of numerous states.
Team participation in briefing contracts which provided substantial basis for two joint ventures requiring minimum expenditures of $40 million and $100 million each.

This list is not inclusive of all areas of authority, but does provide a fair overview of my responsibilities.

I have, for my own account, acquired real estate properties in the Pasadena metropolitan area valued at approximately three hundred thousand dollars. Two of the properties are rental units for which I handled the leasing. These investments are a reflection of my interest in a career in real estate investment.

My resume, detailing my background, is enclosed for your review. I would welcome the opportunity to meet and discuss my experience with you. Correspondence may be directed to me at the letterhead address. However, please feel free to contact me by telephone at (213) 681-3973.

Very truly yours,
Sally W. Larson
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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.