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Late Answer To Want Ad

VICTORIA A. ARLIA
294 McKenzie Drive | Pittsburgh, PA 15235
H: 412-555-1234 | C: 412-655-8725 | varlia@example.com

February 15, 20—

Susan Wilhelm
Copy Supervisor
POB 1285-101
One Oxford Center
Pittsburgh, PA 15219

Dear Ms. Wilhelm:

Am I too late? Tell me I'm not too late! I located your Copywriting ad via Adweek Online a few weeks ago, so I'm not sure where you are in the selection process for this position. Embracing uncertainty as I do, if you still have an interest, I though I'd give you the skinny...

A glimpse of my experience...
I've spent the last six years calling myself an advertising copywriter (four of those with actual business cards to prove it), honing critical experience in both the consumer and business-to-business markets. I'm not entry level. But I am just as hungry. From direct mail and print campaigns to radio and television, I've written for many mediums to both develop and assist clients as they prepared for market introductions, product launches and the daunting world of cyberspace. Read on to learn what that entailed...

Three start-ups, one award, loads of ambition...
Can I juggle multiple project coordination, market research and client copy duties using a (now-obsolete) Macintosh Powerbook 165 and a cranky LaserJet? Can I pull a few all-nighters to prepare documentation, as well as finger sandwiches, for a critical new business pitch? Can I write a "user-friendly" software manual describing the functionality and features of an Oracle Applications-based, on-line reconciliation system? Can I do it in four days? "You bet I can."

Okay. So, most of my career has been both blessed and cursed by my attraction to the promise (and adventure) of yet another hyper-profit, creatively-driven "hot shop." I think I've cured it. But through the chaos and hat-swapping, I've still managed to focus on the words, the voice, and the objectives to recently take home my first industry award, where I was recognized—not for meeting an impossible deadline, or for the variety of bagels I chose—but for my copy.

Other useful credentials...
...proficient in researching, interviewing, editing, and proofreading. My spelling-stellar, and my grammar-solid. I possess experience working with a number of Fortune 1000 companies, reported to an "Information Architect" at my last job, and fully understand the delicate synergy between "strategy" and "creative."

Naturally, I would be interested in learning more about your copywriter position in person. If you find my qualifications compatible, I can be reached most mornings at (412) 555-1234. I look forward to your call.

Sincerely,

Victoria A. Arlia

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.