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Appeal To The Reader's Ego #2

This is the kind of persuasive writing that motivates employers to reach for the telephone. I modified it to approach Ten Speed Press, and it produced the contract to publish my bestselling book, 200 Letters For Job Hunters.

TIMOTHY P. WOOD
5950 Berkshire Lane, Apartment 1600 | Dallas, TX 75225-9499
H: 214-555-1212 | C: 214-575-1115 | tpwood@msn.com

November 20, 20––

Mr. William Frank
President
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Mr. Frank:

CareerLab's reputation has reached Scottsdale. Several associates have mentioned your firm, and you specifically. I understand you are well-connected with senior corporate executives and do quality work. We should certainly talk soon--It's very likely we can help each other. Here's a bit of my background:

After becoming President and CEO of Realty Corporation, I led our 52-person, entrepreneurial, full-service, commercial real estate development team into 2 new markets--Phoenix and Denver--much to the dismay of our competition. Land sales volume set new records topping $40 million in one year. I understand the relationship between leadership and profitability.

Our major joint ventures and key lender relationships have been more than a little surprised at our ability to make them money even in a tough market. I have streamlined the administrative staff, refocused the marketing efforts and fashioned various new and significant debt and equity financial structures. Overhead has been reduced 50% and building sales have doubled.

My multi-disciplined expansion of the company's businesses no longer fits Realty's long-term strategy; our chairman and owner recently announced his return from statewide political involvement and desire to actively liquidate the company's present inventory to accomplish his personal estate planning goals. I have been offered opportunities to acquire portions of the company's operations, but declined because of my desire to work in a more substantial organization which optimizes my contributions.

The timing is perfect to consider new opportunities. We should talk soon. Please call me at your convenience next week (week of 11/27). I have alerted my secretary that you will be calling--she'll put your call right through.

Sincerely,

Timothy P. Wood

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.