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Blitz Employers—1st Letter In Series For Consulting

Charles mailed three different letters, in the same order as they appear here. The first one caught my attention with the line "If your firm has any expansion plans in the Southwest..." This person clearly knew what he wanted. I liked that, but he didn't offer to call, and didn't ask me to do anything. That's a mistake.

The second letter includes a resume. That takes the mystery out of the situation, and could weaken a campaign. It feels like giving in and going back to the old "cover letter and resume" routine.

The third letter mistakenly says it's the second letter--I was tracking his campaign better than he was. "I solicit your comments" is a good start, but he needs to solicit them more actively. Call the reader, or ask them for some kind of reply. A good effort, but letters by themselves seldom do the trick. If you care about meeting someone, call and tell them why.

CHARLES D. BRIDGEPORT
2493 Central Avenue | Woodland Hills, CA 91367
H: (818) 788-3873 | C: (818) 788-3391 | cbridgeport@aol.com

August 8, 20––

William S. Frank
Principal
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Mr. Frank:

I am writing you because of my interest in joining your firm in the outplacement industry.

My strengths include a broad knowledge of industries, organizations and jobs, an intense curiosity about people and careers, and a desire to help displaced employees find career satisfaction.

During my business career of 22 years, I have held various positions including my current position as a Human Resources Consultant for a New York-based financial services firm of 20,000 employees.

As Regional Marketing Manager:

Marketed employee communication services and had profit and loss responsibility for eight offices in the Southwest.

As Corporate Personnel Director:

Installed a company-wide performance evaluation system and developed corporate human resources policies.

As a Senior Benefit Consultant:

Sold, designed, and implemented employee welfare programs and trained employees for Southwest clients.

My consulting clients have included Motorola, Crown Zellerbach, Arizona Public Service, Alcan Aluminum, San Francisco State University, and Reliance Insurance Company.

If your firm has any expansion plans in the Southwest, I would welcome the opportunity to discuss them in a brief meeting.

Very truly yours,

Charles D. Bridgeport

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.