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Use Bulk FAX To Cold Call For General Management
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This e-mail taught me an exciting low-cost method for reaching hundreds of employers overnight. Bulk FAX could work well for you, too, primarily because it's a forgotten  technology, a return to the past. Its value is that few jobseekers ever consider it; it's off their radar screen. Give it a try.


Subject: Thanks
Date: Mon, 8 Feb 21:27:15 -0800
From: "Don Ruehs"

Thank you for all your very helpful ideas -- the whole tone of your website is exceptionally helpful and caring. Very generous of you. An experience I just had that may be novel to you -- I abbreviated my covering letter and resume into one page and took it to a fax broadcasting business -- (the kind that sends us unsolicited junk faxes) picked out the type of businesses I was interested in working for and had them send out 2500 letters overnight -- a Wednesday night. A week later, I have had 3 interviews, about 10 phone calls and  about 20 letters saying they will keep the info on file ! Cost $150.00, so may be worthwhile. Here's what I said:

DONALD RUEHS
242-1027 Davie Street | Vancouver, B.C.
H: 604-555-1212 | C: 604-758-9125 | druehs@msn.com

January 28, 20–

Dear Owner / Manager,

Please consider me for a management position in your business . I am college educated and have over 20 years of successful management experience in warehousing, distribution, production, publishing, customer service, sales and general offices. I am honest, friendly and ambitious. My recent employer downsized, so I am now available for employment. Some of my character traits that will benefit you and your Company :

  • Strong Work Ethic - I work hard to please customers and they appreciate it. I am detail-oriented and thorough, so a project is done right the first time. Am accustomed to being focussed and to prioritizing in a fast-paced work atmosphere.
  • Self-motivated - Having run my own businesses (service & wholesale) for more than 20 years, I know what it takes to do a good job. My enthusiasm and energy enable me to obtain excellent results. I project a sense of confidence and approachability.
  • You will find me truly dedicated to customer satisfaction and completely loyal. I am successful at motivating and leading staff and know how essential ‘team spirit’ is.
  • Communications & Interpersonal Skills – I will establish and maintain positive relations with clients, co-workers and management. With past responsibilities for the performance of 27 employees, I understand what is needed to build an enthusiastic and motivated team while maintaining clear, effective communication. I am computer and internet literate.
  • Accountable - conscientious, loyal, punctual, always aware of the bottom-line. Can make decisions and solve problems confidently - based on facts, common sense and years of invaluable experience. Details of Business Education, Management Experience and References available.
I want to learn more about your business and to discuss how I can be of help to you. Please call me at 303-555-1212.

With warm thanks,

Donald Ruehs

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William S. Frank, M.A., President/CEO
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.