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Follow Up After Turndown For HiTech Manufacturing

WILLIAM A. KAUFMAN
2323 Dunwoody Crossing | Atlanta, GA 30338
H: 404-454-7216 | C: 404-455-8251 | wakaufman@msn.com

April 8, 20—

Dr. Robert Bond
The Cardiology Corporation
1960 Main Street
Belleview, Washington 98004

Dear Dr. Bond:

Our talk last Thursday left me with the impression you felt my experience in getting clinical cardiovascular devices to a successful product launch was exactly what you need. Hence, my difficulty understanding the note I received yesterday from Cindy Black, indicating my application is not under current consideration.

I do understand the potential difficulty you mentioned regarding the new person who will be assuming control soon and his possible desire to select his own people for the function. That may be a risk, as you suggested, and it is a calculated one.

Unless you have new information since we talked, my judgment is that the risk is counterbalanced by the opportunity to demonstrate my unusual combination of technical, clinical, and marketing skills. They are precisely those skills your group now needs during clinical trials, to assure the excimer angioplasty laser is the successful product it should be when you receive commercial approval.

If you've already selected the person you want in that slot, I'd still like to talk to you about your alternate suggestion--working with you on a temporary or consulting basis. As you said, the highlighted points in my cover letter corresponded exactly with what you feel the company needs.

Right now, The Cardiology Corporation is a small company with a few people and a big job to do. You need good people with as many of the right talents as possible, who understand what is needed to develop the products and the company to its potential, and who will do the job to make sure it happens. I have that diverse background and a drive to make those contributions. Let's get together and discuss what we could do and how to do it. Please give me a call--days or evenings are fine.

My best regards,

William A. Kaufman

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.