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Sales Letter For Marketing Executive

Not all marketing people can write a sizzling letter, but Chris did. First of all, she had a winning headline, which is 90% of the battle according to John Caples in Tested Advertising Methods. Although her letter is heavily accomplishment-oriented, it doesn't sound "braggy." It also says exactly what she's looking for, something job-hunters rarely do. (Many mistakenly stay vague to "keep their options open.")

Being a good marketer, Chris wasn't out of work long. She attended two national health-care conventions and received a job offer immediately.

CHRISTINE R. KLOTZ
7409 Mt. Meeker Road | Longmont, CO 80501
C: 303-530-5426 | H: 720-645-2135 | cklotz@att.net

LOOKING FOR A HEALTH CARE MARKETER?

ONE WITH A HIGHLY SUCCESSFUL TRACK RECORD?

If you are, please take a look at me...

      • Sixteen years experience... from clinical care in rehabilitation... to director of marketing for a national medical center.

      • A proven track record in getting patient referrals... in just five years achieved 42 percent increase in inpatients and a 386 percent increase in outpatients.

      • Innovative and creative... developed and managed LUNG LINE, the first professionally answered, Q&A national telephone service... it has answered more than 130,000 calls at an average rate of 250 calls per day.

      • A skilled manager... managed a 24-person marketing department with a budget of $800,000+ (excluding advertising).

      • Ideas that work... with documented results to show that successful marketing is more than advertising.

      • An accomplished diplomat... highly effective with both administrative and medical personnel.

      • An established reputation... known for being a highly motivated achiever of even the most difficult marketing and management tasks.

I'm looking for a position at the level of vice president or national director of marketing and planning in a medical setting committed to market-driven, consumer-focused treatment.

For a resume please call or write:

Christine R. Klotz

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.