I used this coffee cup for a year before realizing it would make a perfect promotional giveaway. Side one of the cup says, "Life is Good.®" Side two says: "Do what you like. Like what you do.®" The theme fits nicely with our mission, which is helping people to improve their "career success and life happiness."™

I shipped about 100 cups from www.lifeisgood.com, and each contained this thought: "Janice, I use this mug every day and find it puts a smile on my face. I hope it gives you the same boost. Your friend, Bill Frank." This mailing created remarkable goodwill in the form of phone calls, e-mails, and new business. My folder of thank-you notes is an inch thick, and have included a few below.