Sales Letter For Auto Sales

This straightforward, honest letter quickly produced a job offer. It's a good example of telling your story. That is, explaining in simple terms why you're a good fit.

People often ask, "What should I put in my letter?" I say, "Tell your story and put your feelings into the letter. Explain exactly why you want the job. What does it mean to you? Where's the emotion? Why does it make sense? What is the history that led to your choice? Employers like something that's plausible, that makes sense. Everyone loves a good story.

Once Mike received his job offer, he sent an announcement letter to his friends and business acquaintances. It's well worth a closer look.
MICHAEL J. LINCOLN
8577 Apache Plume Dr. | Parker, CO 80134
C: 303-555-1212 | H: 720-755-1835 | mlincoln@gmail.com


November 10, 20––

Ramon D. Ramirez
General Manager
Goodman Buick-GMC Truck
5850 South Broadway
Littleton, CO 80121

Dear Mr. Ramirez,

The auto industry is moving in a positive direction and I would like to be a member of a team that is making a difference. Since before I could drive I loved anything to do with cars and trucks.

Although I have not had any professional experience selling cars, I have sold many cars and trucks for myself, family, and friends. Many people view the process of buying and selling automobiles as a painful and aggravating experience. I, on the other hand, view it as putting people who have a specific need, together with a product that can fit that need.

Can Goodman Buick-GMC Truck use someone that has:

High energy and initiative?
Loyalty to his customers, co-workers and employer?
A Strong desire to always exceed the expectations of others?
Outstanding communications and customer service skills?
Excellent problem solving skills that are not only creative but effective?

I have more than fourteen years work experience with the same company and I am looking for a company that can provide the same kind of stability. I am ready to pursue my first love, selling cars and trucks. I am ready to turn what I have done so well for my friends and family into my new career. I hope Goodman Buick-GMC Truck can use someone with my potential.

I plan to call you within the next ten days to see if you have received this letter and resume. I will be glad to answer any questions or listen to any suggestions you might have at that time. Please don't hesitate to call me sooner. I look forward to talking to you.

Sincerely Yours,


Michael (Mike) J.Lincoln


Jump to Mike's announcement letter.
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