I'm lucky. My consulting business has been extraordinarily successful. I began in a spare bedroom in my house, and ended with more than 300 brand-name corporate clients. Along the way, we generated $1,000,000 in annual revenue with only four consultants. When I first left a large national firm, a friend said I would never make it: "You're too nice a guy." Yes, I'm nice—but I'm also competitive.
I am fairly quiet, but in groups I can look like an extrovert. I call myself "an introvert masquerading as an extrovert." For that reason, I'm not a great public speaker. (Everyone loves my speeches but me.) I am a competent writer—professors Martin Bucco and Don Crosby at Colorado State University made sure of that. As an introvert, writing is more natural than speaking.
With few exceptions, my consulting practice has always been booming. I have a gift for creating advertising, proposals, for getting publicity and resolving disputes—and I'd like to share that gift with you.
Besides writing for CareerLab, I write for my clients. I've helped hundreds of executives write stuff to advance their careers, and I've helped hundreds of career changers write stuff to find exactly the right job. My consulting friends hire me to tweak their sales and marketing materials.
I've cultivated a simple writing style on purpose. Like Hemingway, I believe short is better. I've published dozens of business articles, and that sharpened my pencil. Business writing must be easy to understand, or it gets tossed immediately. I never want my readers lost in a forest of 12-letter words, 20-word sentences, and 500-word paragraphs.
Almost everything consultants need to do can be improved by a well-worded, eye-appealing document. Whether you call them notes, letters, memos, e-mails, or faxes—they're all vital.
Being a packrat, I saved many of my consulting letters. Not all of them—there would have been thousands.
Just take a look. Click through the collection. I'm confident these letters will ignite your thoughts. You may consult in a different specialty in a different industry than mine, but our problems are the same.
It's funny. Sometimes when I need to write something in a hurry, I copy from my own letters. Why re-invent the wheel? There are only so many ways to say, "I'm really looking forward to working with you."
I want you to be extraordinarily successful, and I know these letters will contribute to your success. Best wishes and happy hunting.
William S. Frank