March 15, 20-
1234 Domínguez Street
Albuquerque, NM 87553
I'm writing to you because you're a former client, and we consider you a friend. Better than anyone, you know what we do and how we do it. You tried our services, and hopefully, you liked the RESULTS!
I want to determine what products or services could help you advance your career and personal interests even further. And I need your help in reaching a specific, targeted market: the market of people "just like you"—those highly successful, desiring more success.
We can't attract these clients by advertising; they come to us by referral only. I'd like your help in getting the word out about who we are and what we do.
We work with individuals in all situations at all levels, from recent college grads to $50,000 mid-level managers. But we specialize in the $100,000+ person, because that's what we do best:
- They have difficult, complex, and sophisticated career problems.
We rise to the occasion—it tests our expertise.
- They're tough, demanding, and impatient. We like that.
- They expect results . . . and that's what we deliver.
Our ideal individual client is:
- Age 40+
- Already successful, desiring more success
- Either male or female
- Earning $200,000+
- In a career dilemma: facing some kind of crisis or transition, such as downsizing, job loss, burnout, or conflict with a boss.