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Show Persistence For Reporter/Writer #1

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Don't take "no" for an answer, because "no" doesn't mean never; it means "not right now." Keep all your options open. Never close a door on yourself. Just remember, marketing is . . .
  1. Working magic.
  2. Actualizing, making things happen.
  3. Finding out what people think they need and giving it to them. (Not making them need what you've got.)
  4. A pleasant "can do" attitude. Infectious enthusiasm ("I like you . . . I like your carpet, etc.").
  5. Keeping all the doors open. Never closing a door. Never being rude, short, or unkind--no matter how disappointed.
  6. Trying all the avenues.
  7. Making it a job. Working your buns off. "With part-time efforts, you get part-time results."
  8. Knowing what you want. Having written goals.
  9. Meeting as many people as possible in as short a time as possible. (Visibility.)
  10. Always following up.
  11. Not accepting rejection.
  12. Not making excuses.
  13. Staying busy.
  14. Not quitting until you reach your goals. 

203 East Exposition Avenue | Denver, Colorado 80209   
H: 303-342-4638 | C: 720-858-1625 | bbawmann@verizon.net

September 16, 20—

Mr. Butch Montoya
News Director
KUSA-Channel 9
1089 Bannock Sreet
Denver, Colorado 80204

Dear Mr. Montoya,

Thank you for your letter dated August 28, 20—.

Even though there are no openings currently at KUSA, I want you to know I'm still interested.

I'm a "content" man, able to squeeze every drop out of a story. And my drive, enthusiasm and energy, most agree, are astounding.

My tenacity in getting the most out of a story is made manifest by my recent revelation that actress Shirley MacLaine plans to open the first of her spiritual centers here in Colorado. I fought long and hard for that story and I broke it first.

Let's at least meet for a cup of coffee. I want to show you how my assets are too valuable to forego.

I'll call in a few days to arrange a time to meet.

Sincerely yours,

Brad C. Bawmann

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.