www.Cover-Letters.com - 1,001 FREE Cover Letter Examples for Consultants – Before Mailing Newsletter Or Sales Letter #2

About Us | Contact Us | A- A+ A°

Icon Key

Business Development

Before Mailing Newsletter Or Sales Letter #2

Before I send a newsletter or sales letter to 50-2,500 friends and acquaintances (my entire network), I show it to about a dozen trusted advisors and ask for their thoughts and ideas.

Most are favorable, some critical. This reply comes from an attorney. She has been my client, and I have been hers. Her legal mind did not see what specifics I wanted from the letter. She needed more detail. Both her e-mail and my reply are below.

From: Lisanne Logue
Sent: Wednesday, June 26, 20— 6:56 AM
To: Bill Frank
Subject: RE: I need your thoughts, advice, and IDEAS

Bill. Nice to hear from you. I reviewed the letter attached to your e-mail. The letter is good, but I am a bit confused. Just what is it that you are looking for? You say that you are going to contact the person, but I'm not sure what you hope to gain.

I think you need to be more specific about what you are looking for, what you think the addressee can provide to you, and how that information would be mutually beneficial (either in the short or long term). I hope these thoughts are helpful. Let me know if you would like to further discuss.

From: Bill Frank
Sent: Wednesday, June 26, 20— 7:56 AM
To: Lisanne Logue
Subject: Lisanne, Thanks for your thoughts and ideas . . .

Lisanne, Thanks for the good comments—and questions.
It's a work in progress, work in progress!
I hope you learned something about us that you didn't know.

I've had some pretty interesting ideas from other friends,
and when I have a letter that is more focused, I'll ask for your comments.

Thanks again,
:Bill

Comments

Add a Comment

Your rating:

Name:

Your URL:

Your e-mail:

Message:

Enter security code:

(please enter the
numbers on the image)

25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.