Icon Key
Bookmark and Share


Business Development

Announcing New Services

Print View |  Bookmark & Share  |  Comment |   |  Back to List |  << Previous Next >>

This is a template to announce new services. Many times, even our biggest clients don't know everything we do. Most consultants will tell you it's easier to get more work from existing clients than to find new ones. It's important not to give customers too many choices, though, or then they'll be confused and won't hire you to do anything.

City, State   ZIP + 4

Dear <First Name>
You know us as your outplacement provider, and it's true:  since 19— CareerLab has successfully delivered career and outplacement consulting to more than 300 major U.S. corporations. What you may NOT know is that we also provide a wide array of other career-related services—services you might find useful NOW.  Here are just a few:

Recruiting & Hiring

  • Applicant Screening
  • Pre-employment Testing
  • Background Checks
  • Interview Training for Managers

    Training, Developing & Managing
    • Career Coaching, Counseling, and Testing
    • Confidential MENTORING
    • Inplacement
    • Executive Development
    • 360-degree Review and Performance Appraisal
    • Problem-employee Turnaround
    • Conflict and Dispute Resolution
    • Training Needs Assessment

      Separating and Outplacing
      • Termination Planning
      • Violence and Lawsuit Prevention
      • Group and Individual Outplacement
      • Survivor Training
      • Retirement Consulting

      (Please turn the page . . . )

      Page Two

      Many of our corporate clients think of us as an extension of their Human Resources Department.  Their plates are full.  They're not staffed to handle unrealistic demands; so they partner with us to solve their most difficult employment problems.

      If you have questions or concerns about hiring, developing, managing, or outplacing PEOPLE, there's a good chance we can help.

      Please give me a call after you've had a chance to review this menu of career consulting services.  What do you think of it?  Does it surprise you?  I'd like to hear your critique and observations.  If you think it's worthwhile, perhaps we should meet face to face.

      I'd like to show you our new digs!

      Thanks [FIRST NAME],


      William S. Frank

      P.S.—These career consulting services are nothing new—we've offered them all along. They're just a well-kept secret.  The purpose of this letter is to make you aware of new ways we can support you. In the future please remember: if it's career-related, we do it!

      Print View |  Bookmark & Share  |  Comment |   |  Back to List |  << Previous Next >>


      Add a Comment
      Your rating:
      Your URL:
      Your e-mail:
      Enter security code:
       Security code
      (please enter the
      numbers on the image)

      William S. Frank, M.A.,
      25 Reasons I love consulting.
      by William S. Frank
      1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
      2. Demand. The world will always be full of terrible problems that need solving.
      3. White Hat. I can be a helper and get paid for it.
      4. Pay. I can be paid to do things I'd gladly do for nothing.
      5. Variety. Every day is different.
      6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
      7. Talent. I'm using 110% of my talents and stretching myself to the max.
      8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
      9. Income. No one else would pay me as much as I pay myself.
      10. FUN. I can't think of anything I'd rather be doing.
      11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
      12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
      13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
      14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
      15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
      16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
      17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
      18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
      19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
      20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
      21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
      22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
      23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
      24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
      25. Boss. Most of the time, I love my boss.
      As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.