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Business Development

E-mail Seminar Proposal and Acceptance

For projects less than $20,000 we often consider a simple e-mail with the customer's acceptance by return e-mail enough of a paper trail to proceed. This is especially true for brand name corporations not in difficult financial circumstances.

The first e-mail below is a general proposal, the second e-mail explains pricing, and the third e-mail shows the customer's acceptance of the proposal and pricing. Notice that I cut and pasted my signature into the e-mail, which makes it more personal. This was a seminar which might be attended by two people or twenty. The seminar was voluntary, so we wanted to be paid $1500 even if no one showed up, and the company agreed.

From: Bill Frank at CareerLab [mailto:wsfrank@careerlab.com]
Sent: Thursday, June 14, 20— 4:41 PM
To: Marylyn@6MviJ.com
Subject: Marylyn, Outplacement materials from CareerLab

Hi Marylyn,
Thank you for calling me this afternoon. I appreciated everything you told me about your company, and want to do everything I can to make you corporate transition successful. I've attached a document that explains an executive-level outplacement program as well as a price list. The prices are ala carte, so we can alter services to find something you like. This shows CFO at 10% of salary. We can adjust that down to lower levels, depending on what you want to offer.

A one or two-day workshop addresses all topics a participant needs to get their career moving forward. The same topics are covered; the only difference is the depth of coverage. In two days, for example, we have a lot of time to review letters and resumes, and practice interviewing skills.

Managing Transition Feelings
Skills and Interest Assessment
Market Assessment
Resume Development
Cover Letter Writing
25 Strategies for Developing Job Leads
Networking Skills and Tactics
Leveraging the Power of the Internet (Executive Portfolio and LinkedIN)
Interview Training
Salary Negotiation Skills
Closing a Job Offer

I'll be traveling and out of the office tomorrow, but will have my cell phone with me. Give me a call any time, and let's talk early next week to discuss.
Many thanks,

From: Bill Frank at CareerLab [mailto:wsfrank@careerlab.com]
Sent: Monday, June 25, 20-- 3:00 PM
To: Marylyn@6MviJ.com
Subject: Marylyn, Outplacement agreement from CareerLab

Marylyn,
This is to confirm our agreement to provide a one-day outplacement workshop for up to 13 employees. We will provide the training and handouts, and you will provide meeting facilities and lunch for participants. The trainer's name is Erin Verity. Our fee for the day is $1500, regardless of the number of attendees. Because we are reserving a trainer for this session, the full fee is due even if no one attends.

The one-day workshop addresses all topics participants need to get their career moving forward.
For example:

Managing Transition Feelings
Skills and Interest Assessment
Market Assessment
Resume Development
Cover Letter Writing
25 Strategies for Developing Job Leads
Networking Skills and Tactics
Leveraging the Power of the Internet (Executive Portfolio and LinkedIN)
Interview Training
Salary Negotiation Skills
Closing a Job Offer

Please accept this agreement by return e-mail. We're looking forward to making this program a big success.
Many thanks,

Looks good. We agree to the terms of the agreement.

Marylyn Kristeen
303-555-1212 (Phone)
303-555-1313 (Fax)
Marylyn@6MviJ.com

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.