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Appeal To The Reader's Ego #4

KATHY THOMAS
702 Skyway | Tower Southland | Center Dallas, TX 75201
O: 214-748-9833 | C: 214-748-9502 | Kthomas@msn.com

September 20, 20––

William S. Frank
President
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Mr. Frank:

On Tuesday, August 24, I read your article in the Rocky Mountain News, "Fear Checklist Calms Job-Hunting Nerves." At the time, I was not looking for a job, but had plans to do so soon. So, I decided to clip your article and post it on my refrigerator.

Now that I am actively seeking employment, I have many times referred to your list of helpful hints in overcoming job-hunting fears. And, sure enough, they work! Thank you for sharing your valuable ideas with me and the countless others in my situation.

As you may have guessed, your article made quite an impression on me. Not only were your suggestions helpful, your writing revealed admirable qualities about your organization. After reading your work, I determined that you probably must run a company that recognizes the needs of its employees.

Anyone who can suggest:

"Don't withdraw. Don't hide. Stay active."

"Laugh more often. Cry more often. Get angry."

"Share your feelings."

and

"Develop an emotional support group."

must surely have keen discernment of human nature and needs. And, this is the type of organization I want to work for!

For this reason, I am enclosing my personal data "flyer" and my resume. I would appreciate your perusing these two items, in hopes you would consider me for employment.

In the meantime, I shall try to heed your suggestion, "Don't put all your eggs in one basket."

I would be delighted to hear from you soon!

Respectfully submitted,

Kathy Thomas

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.