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Appeal To The Reader's Ego #5

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MICHAEL TREASURE, JR.
9200 S. Dadeland Blvd., Suite 516 | Miami, FL 33156
W: 305-661-5468 | H: 305-371-9672 | mtreasure@msn.com


January 3, 20––

Mr. William S. Frank
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Mr. Frank:

You are recognized to be a proven expert in the Colorado career market. Perhaps we can combine forces to our mutual benefit.

At 40, I am a seasoned business professional with a rich and varied management background. My 12-year career at NyTek Oil Corporation has encompassed accounting, finance, budgeting and planning, financial analysis, project management, corporate communications, and policies/procedures.

My education includes an MBA and many years of experience working closely with senior management at NyTek, a 70-year-old, $500 million (assets) public corporation headquartered in Denver. I am a proven team leader and team player.

I have successfully planned and directed multi-million dollar, multi-departmental projects. I managed the dissolution and liquidation of $60 million of public limited partnerships and have directed asset sales in excess of $40 million. I completed the selection and installation of a corporate local area network of personal computers.

As Vice President of Investor Relations and Administration for NyTek Exploration, Inc., 10,000 limited partners have looked to me as their primary information link with the corporation. I provide investment status, drilling results, financial statements, tax projections, ownership and estate questions, and general hand-holding. An ongoing reduction in partnership activity by NyTek, however, leaves me underutilized and unchallenged.

I value my oil and gas experience, but being a business generalist, am not tied to a single industry. An updated resume is available at your request. Feel free to call me at home or at my direct office number, 697-5743. I would very much like a chance to chat with you about today's job market and, of course, my prospects in particular.

Very truly yours,

Michael Treasure, Jr.

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William S. Frank, M.A.,
            President/CEO
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.