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Capitalize On Industry Growth For Outplacement

When job-hunting, look for growing companies and industries. This letter could be modified to apply to any industry. For example, take out "outplacement" and plug in "hazardous waste."

The letter really begins with a disguised question: "Are you growing and expanding? If so, then perhaps my resume will be of interest." "Perhaps" is an important word here, a soft-sell. Many job-seekers come on too strong, telling rather than asking.

"My background covers all aspects from start up through national expansion" pretty well says it all: "I know what I'm doing."

"I hope to contact you directly... to determine whether an exploratory meeting is indicated," assures that the reader feels in control--Wesley is not going to call and demand an appointment.

You could probably get through to almost anyone using this letter. It's thoughtful and polite, and best of all, it's short.

WESLEY T. MARKOWITZ
123 Moss Hill Lane | Laguna Hills, California 92653
H: 714-586-2998 | C: 714-586-5781 | wmarkowitz@yahoo.com

January 6, 20––

William S. Frank
President
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Mr. Frank:

In light of the phenomenal 600% growth in outplacement since 20--, there is a strong probability that your plans for CareerLab call for continued growth and expansion for 20-- and beyond.

If so, then perhaps my enclosed resume will be of interest. In it, you will find the highlights of a progressive career in outplacement services. My background encompasses all aspects of building and managing an outplacement firm from start-up through national expansion.

As a follow up to this letter, I hope to contact you directly by phone to learn your reaction to my background and determine whether setting up an exploratory meeting is indicated.

I have enjoyed bringing my background to your attention and look forward to speaking with you soon.

Call me today!

Wesley T. Markowitz

WTM:bh
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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.