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Follow Up After Reply From Want Ad

Susan is a go-getter. She's always enthusiastic, and this letter shows it. Here's the situation: She has answered a want ad. The job fits her beautifully. So when the company merely acknowledges they have received her resume, she seizes the opportunity to do more selling. She writes back enthusiastically. That's the way to do it. Don't put these replies in manila folders and file them--not until you've taken action!

SUSAN J. OTTINGER
7242 S. Tamarac St. | Englewood, Colorado 80112
H: 303-761-8229 | C: 720-595-7824 | sottinger@gmail.com

August 3, 20—

Ms. Nancy K. Rawlins
Research Pharmaceuticals, Inc.
Department 578
211 Carnegie Center
Princeton, New Jersey 08540-6213

Dear Ms. Rawlins:

Thank you for acknowledging receipt of my resume. I am anxious to hear from you concerning a time we can get together and discuss my background and objectives further.

I am most impressed with the Research commitment and quality of its products for the consumer. I have been marketing and retailing the ostomy and urological products from your HealthTek Division for the past five years. This is the kind of corporation I want to be associated with and especially to represent in this area.

In my present management position, I have just completed developing a mail order catalog system, the first of its kind in our corporation, which is expected to generate an additional $1,800,000 annually to our present revenue locally. This has created a great deal of excitement with our regional office and is expected to be spread to our other 400 stores across the country.

The recent completion of my Certificate in Management from the graduate school at the University of Denver gives me added confidence to broaden my business administration responsibilities and become a top-notch representative for Research Pharmaceuticals in the Denver area.

I am certainly looking forward to hearing from you again soon!

Enthusiastically,

Susan J. Ottinger

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.