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Broadcast Letter To Recruiters For Director Of Manufacturing

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3400 Peachtree Road / Atlanta, Georgia 30326
H:  404-555-1212 | C: 404-555-1234 | gscoleman@msn.com

May 28, 20––

Lawrence D. Leidel
Executive Recruiter
100 South 12th Street
Richmond, Virginia 23218

Dear Mr. Leidel:

Bill Frank, President of CareerLab in Denver, made me aware of your leadership as a recruiter in Virginia and other southeastern states, and said that you may know exactly where I'd fit in best. My record of leadership and accomplishments as Vice President, General Manager, Division Controller and Director of Manufacturing is extensive:

  • As Vice President of six-plant company (450 employees), reduced breakeven point 21% in six months through cost cutting measures. Increased shipments of most profitable division 25% in only five months.
  • As Division Controller, successfully took over balance sheet and cash functions normally performed by main office. Established computer center handling this and division production and sales needs without interrupting operations. As a result, saved $70,000 the first year.
  • As General Manager, brought blow molding plant with a history of annual losses of $500,000 to break-even in only six months by increasing sales and raising production efficiencies from 51% to better than 83%.
  • As Plant Manager of large molding operation, turned around poor labor relations by emphasizing leadership and human relations skills, then negotiated first labor contract in ten years without a work stoppage, saving $900,000.
I am a graduate of Cornell University, and earned a Harvard M.B.A.

My current position as Vice President of a closely held firm is rewarding and challenging, but limited financial resources have eliminated possible growth for the foreseeable future. Therefore, I will consider a position with your client, where I can repeat my key manager manufacturing successes.

Also, I have several talented associates I would like to tell you about. Please call me this week when you can. I plan to be in town, and then traveling the following week.

Very truly yours,

George S. Coleman

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.