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Confidential Letter To Recruiters For Marketing

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8225 Fairmont Drive | Glencoe, Il 60022
H: 708-835-9247 | O: 312-987-6000 | rhayes@gmail.com

January 19, 20––

Mark Williams
Executive Placements, Inc.
1825 Marine
Mt. Prospect, IL 60056

Dear Mr. Williams:

This letter is difficult and painful for me to write. It is critical that you do not discuss this contact with anyone until we agree that it's in both our interests. My organization cannot know about this letter.

I build and run world-class marketing and customer service operations. A well-connected colleague (who assured me of your confidentiality), tells me that if anyone has an assignment for a VP-Marketing and/or Customer Service with a solid track record, it would be you. Some background:

  • My boss (the COO of this company and president of my division before), attracted me to this high-profile, technology-based startup. I'm VP-Marketing & Client Service. In less than a year (from scratch), I have built an outstanding marketing/service operation that is prepared to support a profitable scale-up and commercialization.
  • At my last organization (the Midwest Division of a telecommunications company you know), I also built the marketing department, driving five years of 30+% growth in revenue and volume. My multi-phased marketing strategy (incorporating the latest developments in niching and segmentation), was instrumental in creating a $1 billion (that's a "b", not an "m") business for the corporation. Then, after my appointment as Director of the Midwest Service Center (340 employees, $17 million operating budget, $390 million in revenue), I led the organization from 7th of 7 in productivity to 1st in less than a year.
  • While justifiably proud of my operational and staffing record, I am a highly proficient marketer and developer of technological products. The electronic couponing/point of sale products we are about to introduce may revolutionize retail trade in the U.S. -- and the world.

Why contact you now? My current firm is a great opportunity and a highly promising technology -- It's also a cash-eater. I'm concerned the second round of financing we require shortly may not come as easily as the first did. Can we talk soon? I know you're being swamped with paper in this market, but I suspect your client will want to hear more about me. I am a Northwestern MBA (with distinction) and a Rose-Hulman mechanical engineer (magna cum laude). And, I'll make your client money.


Robert M. Hayes, Jr.

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.