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Letter And Response Form For Sales

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Few job-seekers have as difficult a situation as Jim. Laid off in a small rural town when the oil field crashed, he lost both his job and his home. His family relocated to Denver without really knowing what the future would hold. But Jim is an optimist, and for an optimist the future is always bright.

Here's how his letter was created. I asked him to talk about sales: his philosophies, his approaches, his values. I recorded everything he said. When he finished, we put his key ideas into a sales letter format. We targeted the letter only to companies in Jim's zip code. For an added bang, we added a "response letter."

The package worked beautifully. Jim got lots of calls and interviews. Best of all, he found the job he wanted close to his new home.

1969 East 116th Avenue | Northglenn, Colorado 80233
H: 303-450-9587 | C: 720-569-8152 | jprecup@yahoo.com

September 25, 20––

Mrs. Beverly Richard, President
Intrawest Bank of Northglenn
10701 Melody Drive
Northglenn, Colorado 80234

Dear Ms. Richard:

Most people can't sell!

They're doing a job they don't wish to do.

It isn't natural for them.

For me, sales is natural.

      I'm a trained professional.
      I'll hit the ground running.
      No downtime.
      Quick start-up!

I'll start producing sales for you immediately--tomorrow.

If you'd like to learn how you can improve sales TOMORROW, please telephone me at your earliest convenience, or return the enclosed postage-paid questionnaire.


Jim Precup


From: _______________________________


Dear Jim:

___ I'd like to meet you. Please call (number)______________ for an appointment.

___ I'd be willing to talk with you on the telephone to trade ideas. Call me at number)______________

___ You're talking to the wrong person. You should contact:

      Name ______________________________________________________

      Title _______________________________________________________

      Phone _____________________________________________________

___ We're not hiring now. Re-contact me after_________________________

___ We're not hiring now. Try this company:

      Name ______________________________________________________

      Title ________________________________________________________

      Company ___________________________________________________

      Street Address _______________________________________________

      Telephone ___________________________________________________

___ You have my name and title wrong. It should read:

      Name _______________________________________________________

      Title ________________________________________________________






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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.