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Sales Letter For Auto Sales

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This straightforward, honest letter quickly produced a job offer. It's a good example of telling your story. That is, explaining in simple terms why you're a good fit.

People often ask, "What should I put in my letter?" I say, "Tell your story and put your feelings into the letter. Explain exactly why you want the job. What does it mean to you? Where's the emotion? Why does it make sense? What is the history that led to your choice? Employers like something that's plausible, that makes sense. Everyone loves a good story.

Once Mike received his job offer, he sent an announcement letter to his friends and business acquaintances. It's well worth a closer look.

8577 Apache Plume Dr. | Parker, CO 80134
C: 303-555-1212 | H: 720-755-1835 | mlincoln@gmail.com

November 10, 20––

Ramon D. Ramirez
General Manager
Goodman Buick-GMC Truck
5850 South Broadway
Littleton, CO 80121

Dear Mr. Ramirez,

The auto industry is moving in a positive direction and I would like to be a member of a team that is making a difference. Since before I could drive I loved anything to do with cars and trucks.

Although I have not had any professional experience selling cars, I have sold many cars and trucks for myself, family, and friends. Many people view the process of buying and selling automobiles as a painful and aggravating experience. I, on the other hand, view it as putting people who have a specific need, together with a product that can fit that need.

Can Goodman Buick-GMC Truck use someone that has:

High energy and initiative?
Loyalty to his customers, co-workers and employer?
A Strong desire to always exceed the expectations of others?
Outstanding communications and customer service skills?
Excellent problem solving skills that are not only creative but effective?

I have more than fourteen years work experience with the same company and I am looking for a company that can provide the same kind of stability. I am ready to pursue my first love, selling cars and trucks. I am ready to turn what I have done so well for my friends and family into my new career. I hope Goodman Buick-GMC Truck can use someone with my potential.

I plan to call you within the next ten days to see if you have received this letter and resume. I will be glad to answer any questions or listen to any suggestions you might have at that time. Please don't hesitate to call me sooner. I look forward to talking to you.

Sincerely Yours,

Michael (Mike) J.Lincoln

Jump to Mike's announcement letter.

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.