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Sales Letter For Sales And Marketing

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This letter includes a story. Alan Jessen, the writer, sent me these words describing his results:

"I'm writing to thank you for that wonderful compendium of job seeking letters -- your book 200 Letters For Job Hunters . AND . . . I should give you the good news that following your prescriptions landed me a job from a cold call.

I moved back to my home town of Cedar Falls, Iowa (Population 35,000). First I sent out a letter to friends and family. From 35 letters, I received four job interviews and opportunities. Then I mailed to 17 of the largest employers (50 employees and up). I called them back and got one interview which resulted in a career opportunity in sales and management."

1600 Campus Street | Cedar Falls, IA 50613
H: 383-555-1212 | C: 383-585-1855 | ajessen@gmail.com

September 13, 20––

Mr. Mark Winter
120 East 9th Street
Cedar Falls, IA 50613

Dear Mr. Winter,

Did you know that the BEST PRO TEAMS draft for athletic ability not for the specific position?

It's the simple and smart thing to do: get the best people and train them!

  •   Graduate of NU High and Grinnell College
  •   Just moved back to "Hometown"
  •   Future civic leader

I'm thoroughly excited about the challenge of finding a new career. I hope you are equally challenged about finding a place for me in your organization (and, yes, I do know how hard it is.)


Bring creative ideas, new energy and 15 years of sales, marketing and
executive small business experience with me to join your winning team.
Beef up the firepower of your sales team with my proven winning
Add an intelligent, loyal manager with great people skills and bottom
line experience to contribute to your growing company.

Thank you in advance for taking a moment of your valuable time to consider this appeal. Any help or advice that you can give me would be greatly appreciated. I've attached a copy of my resume for your review. I'll call in a few days to get your thoughts and reactions.

Very truly yours,

Alan Jessen

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.