An editor invited me to submit an article for his publication. When I tried to call him back to discuss it further, he disappeared. It was one of those cases where he wouldn't return phone calls or e-mails. Usually when that happens I assume the person is busy.
I try several brief friendly notes. If that fails, I try an e-mail with the subject: "Julius, are you ok . . . ??" That usually prompts a response. Also, I always write the recipient's name in the subject line so they know it's personal, and not spam.
I suggested this method to a fellow consultant last week. She was having an impossible time reaching a former client, and was angry about it. I suggested the "Are you ok?" tactic, and it worked beautifully. She had a phone call within the hour.
Date: November 12, 20—
To: Julius Morley
From: Bill Frank
Subject: Julius, Are you ok . . . ??
Hi Julius,
I've called you twice to chat a moment about our article for "The Executive Magazine." The first time I thought you might be traveling. The second time your voicemail said you were in the office.
Since I haven't heard back, I'm wondering if you're okay—if there's been some family emergency. Or if not, perhaps you've decided against publishing us.
In either case, please let us know how you're doing.
Many thanks,
:B