Here's another example of a standard letter's substituting for a classic newsletter. It will be read carefully because it's personal, and it's addressed to a former client. This went out when the Internet was new. But what's new and leading-edge in your business or your world today? If you show yourself as venturing into the future, clients may perceive you as current and "with it," as opposed to past your prime, or outdated. This is also a client engagement strategy, because it ties them closer to us.
September 19, 20—
Ralph J. Klockman
Attorney at Law
Klockman & Company
7530 Cherry Creek
Denver, Colorado 80119
Dear Ralph,
If you think the Internet is only for nerds, think again. Today, a lot of executive career advancement takes place in cyberspace. These days you can make a career move without ever leaving your keyboard! I'm exaggerating, of course: face-to-face interviews still determine the final outcome—but nearly everything else can be done online.
At CareerLab, we're leading the field in the use of Information Technology to help our clients and alumni reach higher and higher levels with their careers.
For one thing, we've created an award-winning 650-page Internet Website with incredibly useful resources. Travelers from more than 100 countries have visited http://www.careerlab.com. Amazingly popular, it's receiving an unbelievable 160,000 hits per week.
In addition, our Lincolnshire International Offices in the U.S.,
Canada, and England—all 24 of them—have launched an electronic database for senior executives and top professionals, like you. As a friend and alumnus of CareerLab, you have access to this database right now.
It's FREE; there's no charge. You may search the database to find contacts around the world—people willing to talk to you openly and confidentially about career issues you face—and you may add your own name so that others can find you. If you remember the difficulty of cold calling, networking, and starting a job search from scratch, you'll certainly appreciate this "perpetual contacts" innovation.
(Please turn the page . . . )
CareerLab Alumni Registry
September 19, 20—
Page Two
There are two ways to proceed:
- You may add your name and contact information yourself. To do so, go to our home page http://www.careerlab.com. Select "For Your Career," from the menu. Then select "Special Services for CareerLab Clients and Alumni Only." (This is the database.) That will bring up an authentication screen. Your code is alumni, and your password is net4all. That will get you into the system. From there, you may add your own contact information and search the database. (Be assured you may remove your data any time.)
- If you prefer, we'll submit your name and contact information for you. Simply FAX, mail, or e-mail your information to us—and we'll do the rest. Here's what we need: a) Name, b) Title, c) Company, d) Street Address, e) City, State, Zip Code, f) Work Telephone, g) E-mail Address (if any), h) Industry, I) Functional Area, J) Previous Company, K) Previous Title, and L) Home Telephone (optional).
You now belong to an elite group of CareerLab/Lincolnshire Alumni-all achievement-oriented senior executives and top professionals. I'm confident this alumni registry will help you advance your already highly-successful career.
As always, let us know if we can help.
Wishing you the best,
William S. Frank
PRESIDENT
wsfrank@careerlab.com
http://www.careerlab.com
P.S.—If you would like a demo of this system, or if you would like to see our Website firsthand, give me a call. I'd be thrilled to show-and-tell.