Editor's note: The first meeting with a prospective client is crucial, because it sets the tone for all that follows. The first note or letter, then, is remarkably important. In it you can comminucate what a relationship with you is going to be like. Friendly, cordial, easy.
It's also an opportunity to help the potential client feel good about themselves. If they like themselves better when you leave, they'll like you better too.
Subject: Thanks for Wednesday
Date: 17 May 20— 15:23:25 -0600
From: "William S. Frank" <wsfrank@careerlab.com>
To: Ned Weinstein
Ned,
Thanks for a delightful meeting Wednesday. Although you had lost your voice, you asked some pointed and helpful questions which we really appreciated. Those kinds of meetings are stimulating and thought-provoking—and lots of fun! So thank you for the time and effort.
There's no question we can help with your senior executive outplacement. It's what we do, all day, every day. Having been at it for 20 years in Denver, we've got a pretty good idea what's going to come next, and we have all the systems in place to support even the most demanding of candidates.
You're always cordial and friendly, Ned, and we enjoyed the chance to meet with you. Good luck in the upcoming weeks. Every time I see Media Magnet [Ned's company] in a headline, I think of you and wish you well.
:B
William S. Frank (Bill)