We found small seminars an effective way to sell our services. We invited 12-20 prospective client companies, then provided an excellent speaker on a topic related to our business. The speakers were outside consultants, lawyers, or professionals.
We never sold our services, nor did the speaker. It was a good will effort, and it paid off every time. The key with this is consistency. If your seminars or workshops are ALWAYS GREAT, they'll draw crowds. If they're average, forget it.
February 19, 20—
Geoffrey Z. Danielson
Human Resources Manager
Wyoming Resources International
1250 Bijou Street, Suite 138
Colorado Springs, CO 80910
Dear Geoff,
Ready for a great afternoon?
In our last workshop, Garrett Westerly spoke on Preventing Wrongful Termination, and the feedback was excellent. Garrett was a big hit.
Now I've found another exceptional group leader. Stuart Persichetti is one of the top organization development consultants in the country—he's someone you should meet.
And what a timely topic!
I can't think of any organization that isn't experiencing major change right now. Can you?
Let's get together for a few hours of practical fun and excitement. You'll use this material every day.
I promise you another great afternoon.
I hope you will attend.
Sincerely,
William S. Frank
P.S.—Please return the registration form today, as soon as possible, to let me know your plans.