If you work it right, you won't be cold-calling many companies. That's because referrals and assignments come faster and easier from friends and business acquaintances—and their friends and acquaintances: Your network.
If you don't have a network, say if you've moved to a new city, direct mail letters can give you visibility. This direct mail letter focused on cost savings, caring attitude, and client service. The response form was printed on the back of the letter making it easy for us to know who replied.
Fall 20—
Good Morning!
Some day you may face a difficult termination where you want to be protected by outplacement. As leaders in the outplacement field, CareerLab can help you in a crisis.
We recently asked our current corporate clients to evaluate our performance, and I'd like you to see the results. I'm enclosing a graph of the responses and samples of comments, both positive and negative.
We distributed 40 survey forms, and 29 were returned—a 73% response. Twenty six were signed. The survey asked current corporate clients to rate 10 categories on a scale of one to four, one being low and four being high. N/A was a possible choice.
The total ratings ranged from a high of 4 (Caring Attitude and Client Service) to a low of 3.3 (Office Location ¬ three of our client companies are located out of state). The overall average rating was 3.78 (95%).
I was pleased to see these scores. I thought we were doing a good job— we've certainly been trying to—but the evaluations were surprisingly high. I was especially happy to see our individual attention, personalized service and caring attitude ranked so high. These are the areas where we place greatest emphasis.
Please save my business card. And call me if you need an outplacement expert and want someone you can trust.
Best regards,
William S. Frank
P.S.—If you return the questionnaire on the back of this page TODAY, I will send you a FREE copy of our national list of executive recruiters in Human Resources.
(over, please).
TO: BILL FRANK
[ ] Please send me information on how I can cut my outplacement costs by as much as 50% 75% without sacrificing the quality of the services we offer our employees.
I'd also like information about:
[ ] Pre Retirement Planning
[ ] Help for Failing Executives
[ ] Internal Career Development
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Attach Your Business Card Here
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Mail this form in the envelope provided or call
BILL FRANK, CAREERLAB®
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