Sometimes when clients have similar problems or situations we schedule conference calls or webinars to get them together. This allows us to get leverage. Instead of explaining something six times, we only explain it once. Clients like it because they make friends with others in their situation.

I take pains to send multiple announcements to everyone involved, both voicemail and e-mail—otherwise key participants don't show up. The invitation below was addressed to job hunters and career changers who were navigation the job market.