An appeal to the reader's ego is one of the strongest approaches possible. It can't be beat, but you do have to be careful to keep it honest. Readers will react negatively to praise that sounds casual or insincere. So, when you really do respect and admire someone, tell them so. If executed properly, appeal to ego is an attention-getter business leaders can't ignore.
WILLIAM R. DAVIDSON
334 Ocean Front Boulevard | Panama City Beach, Florida 32407
H: 904-343-4876 | C: 904-333-4916 | wdavidson@gmail.com
November 22, 20––
William S. Frank
President
CareerLab
304 Inverness Way So.,, Suite 465
Englewood, Colorado 80112
Dear Mr. Frank:
I recently joined CHRA and perused your article entitled "SHRM Is The Winning Edge." I liked what you said regarding professional activities giving candidates an edge in the job market. I also read your article in the "National Business Employment Weekly" entitled "Get to Know Your Product."
I like your aggressive business style and would like to have lunch with you to discuss business philosophies. When I plan my next trip through Denver, I will call you several days in advance to schedule a luncheon meeting.
I look forward to meeting you.
Respectfully,
William R. Davidson
WRD/jd