Appeal To The Reader's Ego #2

This is the kind of persuasive writing that motivates employers to reach for the telephone. I modified it to approach Ten Speed Press, and it produced the contract to publish my bestselling book,   200 Letters For Job Hunters. 

TIMOTHY P. WOOD
5950 Berkshire Lane, Apartment 1600 | Dallas, TX  75225-9499
H: 214-555-1212 | C: 214-575-1115 | tpwood@msn.com


November 20, 20––

Mr. William Frank
President
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Mr. Frank:

CareerLab's reputation has reached Scottsdale. Several associates have mentioned your firm, and you specifically. I understand you are well-connected with senior corporate executives and do quality work. We should certainly talk soon--It's very likely we can help each other. Here's a bit of my background:

After becoming President and CEO of Realty Corporation, I led our 52-person, entrepreneurial, full-service, commercial real estate development team into 2 new markets--Phoenix and Denver--much to the dismay of our competition. Land sales volume set new records topping $40 million in one year. I understand the relationship between leadership and profitability.

Our major joint ventures and key lender relationships have been more than a little surprised at our ability to make them money even in a tough market. I have streamlined the administrative staff, refocused the marketing efforts and fashioned various new and significant debt and equity financial structures. Overhead has been reduced 50% and building sales have doubled.

My multi-disciplined expansion of the company's businesses no longer fits Realty's long-term strategy; our chairman and owner recently announced his return from statewide political involvement and desire to actively liquidate the company's present inventory to accomplish his personal estate planning goals. I have been offered opportunities to acquire portions of the company's operations, but declined because of my desire to work in a more substantial organization which optimizes my contributions.

The timing is perfect to consider new opportunities. We should talk soon. Please call me at your convenience next week (week of 11/27). I have alerted my secretary that you will be calling--she'll put your call right through.

Sincerely,

Timothy P. Wood

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