In the perennial bestseller, "Good to Great," Jim Collins named three questions we should ask ourselves:
- What are you passionate about?
- What can you be best in the world at?
- What drives your economic engine?
We ran this ad in a trade journal every month for several years. It positioned us as being small and personal, which was our trademark—and as being the best, which we are. It would be easy to adapt this ad direction to your own consulting practice.
Because the ad text may be hard to read, I'm repeating it here:
There are lots of good outplacement firms out there.
Some big. Some small. And some with satisfied clients.
But when it's your reputation on the line,
only the very best will do.
We're CareerLab.
Very small. Very personal. The very best.