Before Mailing Newsletter Or Sales Letter #3

Before I send a newsletter or sales letter to 50-2,500 friends and acquaintances (my entire network), I show it to about a dozen trusted advisors and ask for their thoughts and ideas.

Most are favorable, some critical. This reply comes from the assistant dean of a medical school. She has been a career strategy client, but I've not yet sold the medical school anything.

My purpose in asking for her advice was to keep us in close touch. As you'll see, her reply is warmer and more supportive than the attorney's. In her eyes, I can do no wrong.

From: Tatyanna Lowe
Sent: Wednesday, June 26, 20— 11:17 AM
To: Bill Frank
Subject: RE: I need your thoughts, advice, and IDEAS
Importance: High

Greetings, Mr. Career Magician.  How's life?!?  Nice to hear from you.

RE: My thoughts/advise/ideas: Be careful what you ask for; you just might get it! Seriously, I've reviewed the letter and think it's great. You are terrific about getting across a no-nonsense yet business-like approach to consulting and advising, as reflected in your letter.

I made a couple suggestions for your consideration. You know these folks and they know you, so do what you think is right.

Thanks for asking. I'm honored to be consulted.


Assistant Dean
University of Chicago School of Medicine

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