Giving small gifts builds tremendous good will. In this case, I found a 25-page book called "The Best Cartoons from the National Business Employment Weekly," and sent it to 50 clients and prospects. The letter below went to a new friend who later hired us for $150,000 in consulting over several years.
June 29, 20—
Ms. Donnie Merrigan
Director of Human Resources
Agink Capital
200 Park Avenue #1300
New York, NY 10166
Dear Donnie,
I hope this book catches you at a time when you need a good laugh about business.
There are some great Human Resources jokes in here, and I hope they brighten your day.
Sincerely yours,
William S. Frank