The Gift Of Laughter

Giving small gifts builds tremendous good will. In this case, I found a 25-page book called "The Best Cartoons from the National Business Employment Weekly," and sent it to 50 clients and prospects. The letter below went to a new friend who later hired us for $150,000 in consulting over several years.

June 29, 20—

Ms. Donnie Merrigan
Director of Human Resources
Agink Capital
200 Park Avenue #1300
New York, NY 10166

Dear Donnie,

I hope this book catches you at a time when you need a good laugh about business.

There are some great Human Resources jokes in here, and I hope they brighten your day.

Sincerely yours,

William S. Frank

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