Thank You After Sales Meeting Is Cut Short

This e-mail followed a troubling sales call. When three of us showed up for a scheduled appointment, the person we planned to meet had forgotten the appointment. Instead, he sent a replacement. We could tell immediately that the replacement had no interest in meeting with us, and he had no time either.

When I saw his discomfort I asked, "How much time can you comfortable spend in this meeting?" And he said, "30 minutes." I said, "In 29 minutes we're going to be packing our briefcases and walking out the door. We'll use this as a first step and plan to meet again when you have more time." He relaxed and gave us a productive 30-minute briefing.

Even when you're treated badly it's important to take the high road and respond in a warm, cordial way. It's different, and sets you apart. At the time, we  were trying to sell an Internet-based career management center that would help companies  recruit, train, and develop their employees. 

To: David Lister
Subject: Thanks for Meeting

David,

Thanks for meeting on a busy day in a busy week. You did an excellent job of introducing The Weatherhead Company to us and making us feel at home. We felt we got a lot discussed in 30 short minutes.

We believe we have an eHR solution that will create a sense of community at The Weatherhead Company and simplify your recruitment, retraining, and retention. Bottom line: The "Career Management Center" will make your job easier.

Best of all, we're neighbors, and it's always fun to work with friends.

Thanks again for your cordial welcome. We're looking forward to taking the next step.

With best wishes,

:B

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