One-Page Tailored Response To Want Ad For Technical Sales

Third-party endorsements, also called "testimonials," often help a sales effort. They're seldom seen in job-search correspondence; therefore, a good addition.

8447 W. 74th Place | Arvada, Colorado 80005
H: 303-421-3444 | C: 303-755-9879 |

April 29, 20—

Ms. Sandra L. Susilovich
Lexmark International, Inc.
425 Market Street, 6th Floor
San Francisco, CA 94105

Dear Ms. Susilovich:

I am answering your ad for a salesperson in the April 19 Rocky Mountain News. I am very interested in a technical sales position, and your product line sounds particularly appealing. As my resume shows, I have 12 years experience in the computer field and I have used, repaired, and recommended the purchase of laser printers and support products. I am familiar with the Lexmark printer marketed under the IBM name.

Although my recent sales experience is limited, my interest and ambition is not. Through my own initiative, I enrolled in an intensive nine-month sales training course. Although I was working full time, I graduated number one in my class.

To attest to my people skills and work ethic, I have included three comments from letters written about my work:

  1. "We would like to take this opportunity to express our appreciation for your excellent work during the Barcode Technology Project... Your dedication and hard work were an integral part of the project's success."
    —COVIA, Field Service Support Manager
  2. "Congratulations on being selected as the most productive computer technician at United Airlines for the first quarter of 20—. You have earned this award through your excellent efforts..."
    —United Airlines, Field Services Support Manager
  3. "Martin Marietta Corporation would like to take this opportunity to commend the fine job performed by Rod Richmond, at our Open House, held July 15, 20—. Rod was most helpful in every way..."
    —Martin Marietta Aerospace, Food/Vending Services Manager

I would be delighted to talk with you about this position, and look forward to hearing from you soon. I can be reached at 303-555-1212. Please leave a message if I am not there to personally receive your call.

With great interest,
Rodney B. Richmond

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