Follow Up After Turndown For Accounting #2

In marketing, "no" doesn't mean "never." It means "not right now, maybe later." Use a turndown as a public relations opportunity--an opportunity to build goodwill. Respond in such a positive way the company actually feels bad for not hiring you. (Don't show anger and make them feel glad!) It's a long shot, but sometimes the person who got the offer doesn't work out. Then they call you. 

RONALD L. EVANS
375 Park Ave., Suite 3201 | New York, NY 10152
O: 212-688-8585 |  H: 212-889-1543 | revans@aol.com


September 20, 20—

Mr. Norman Dean, Vice President
L.L. Bean
2805 Liberty Boulevard
Dubois, Pennsylvania 15801

Dear Norm,

Needless to say, I was disappointed to learn that you have chosen someone else to fill your Controller's position. I felt that your company's needs and my background very closely paralleled, and that I have the management experience to work with you and Mike in building the company. The fact that I have worked in a variety of industries, including engineering and construction, would have provided the opportunity to use techniques from many different disciplines.

If something changes, please do not hesitate to call me. I know I can meet the high standards you are striving to achieve. I was very excited with the prospect of helping develop a growing organization.

Now, however, I would like to ask for your assistance. Should you be aware, or become aware of any business associates, friends, or others who may be looking for someone with my talents, please provide them with a copy of the attached resume, or give me their names to contact personally. Positions involved with general or financial management in the industries of manufacturing, distribution, engineering and construction, or equipment sales and service, are my primary targets. I am willing to relocate to further my career.

Any further advice or counsel that you can provide will be greatly appreciated. For instance, it would be very helpful for me to know your thoughts on my qualifications and whether I related well to your company needs. If possible, I would like to meet with you once more to obtain any counsel regarding my search. If lunch or breakfast would suit you, I would be happy to meet.

I want to wish you and the company much success in the future. I really enjoyed meeting you and Mike. Thank you for your time and effort during your consideration of my candidacy.

My best regards,

Ronald L. Evans

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