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Broadcast Letter To Friends For Law

This is one of the best letters to friends and business acquaintances I've seen. First of all, it tells a detailed story—exactly what a broadcast letter is supposed to do. A broadcast letter is supposed to explain your situation in detail, so you don't have to repeat the story in person hundreds of times. The first three paragraphs explain his motivation for change, and paint a polaroid picture of exactly what he wants to do in the future.

The last paragraph, "I plan to call you within the next 10 days . . . " is extremely well written. If you read it carefully, you'll see it would be nearly impossible to improve. It's so good, I routinely recommend that our clients use it word for word. As a result, several letters in this section incorporate this magic paragraph.

JONATHAN P. GREENBERG, J.D., C.P.A.
35 Winchester Way | Englewood, CO 80110
H: 303-555-1212 | O: 303-555-1234 | greenberg@aol.com

September 10, 20––

Mr. William S. Frank
President/CEO
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Bill:

Since we have known each other I have been in private law practice in downtown Denver. Although I have enjoyed the past several years and have found the practice to be both intellectually stimulating and financially rewarding, I've also found myself wanting to put my accumulated experience and skills to work for a single enterprise. I look forward to becoming an integral part of a management team, instead of an outside adviser, and participating in the long-term results of the team effort.

My earlier public accounting experiences with Price Waterhouse and a local CPA firm, together with my law practice with a Denver law firm and my current position as a partner with the Denver office of a national law firm, have given me exposure to a wide range of problems in large and small companies from the perspective of both a CPA and a lawyer. In addition, I have gained management experience through performance of significant administrative duties in each of the law firms.

I am excited about stepping into a position in which I will be able to utilize my legal, accounting and administrative skills, and at the same time experience new challenges and opportunities. I would like to be associated with an established, growing company, privately or publicly held, which is in need of an executive to take responsibility for its legal, financial, operational or other general management activities. Although I do not have a preference as to industry, I do prefer a company based in the metro Denver-Boulder area.

I've enclosed a copy of my resume for your perusal. Please feel free to pass along copies to any of your business associates that you think may have an interest.

I plan to call you within the next 10 days to be sure you received this letter and to ask if you have any thoughts or ideas about people I should contact, or specific positions or opportunities I should pursue. I appreciate your taking the time to consider my situation, and I look forward to talking to you soon.

Best personal regards,

Jonathan P. Greenberg

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.