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Broadcast Letter To Friends For Information Technology

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KEVIN CARNAHAN
5107 East Sydney Avenue | Highlands Ranch, Colorado 80126
W: 303-555-1212 X3013 | H: 303-555-1234 | kcarnahan@yahoo.com


February 15, 20––

Michael P. O'Keefe
59213 West 54th Avenue
New York, NY 10057

Dear Mike,

As you know, I’ve recently been employed by IT Communications, a small information technology consulting firm. I’ve enjoyed the past few years tremendously. The work has been intellectually stimulating and financially rewarding, but now the organization has completed several major projects with no new contracts in sight. As a result, my boss, the President, has suggested that I look outside the organization to further my career. I've always valued your opinions, Mike, and I'm writing to ask for your advice and ideas.

My earlier experiences with Norwest Banks and a Colorado ski resort, together with my Masters Degree in Operations Research, have given me exposure to a wide range of problems in large and small companies from the perspective of both a consultant and an employee. In addition, I’ve gained management experience through leadership of significant team projects.

I'm excited about stepping into a position where I'll be able to use my networking, computer integration, and teambuilding skills. I'd like to be associated with an established, growing company--or consulting firm--in need of a hard-working innovator to take responsibility for difficult technical implementations. I love troubleshooting and cleaning up problem installations. Although I don't have a preference as to industry, I do prefer a company based in the Colorado Front Range.

Here's a copy of my resume. Please feel free to pass along copies to any of your friends or business associates who may have an interest.

I plan to call you within the next 10 days, Mike, to be sure you received this letter and ask if you have any thoughts or ideas about people I should contact, or specific positions or opportunities I should pursue. I appreciate your taking the time to consider my situation, and I look forward to talking to you soon.

Best personal regards,

 Kevin Carnahan

Enclosure

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William S. Frank, M.A.,
            President/CEO
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.