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Seeking Business Turnaround Or Purchase For Senior Executive

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DAN M. BERNSTEIN
1900 South Harbor Boulevard | Melbourne, FL 32901
H: 407-555-1212 | C: 407-575-8595 | dmb@worldnet.att.net


June 17, 20––

William S. Frank
President/CEO
CareerLab
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437

Dear Bill:

We have not talked for quite while, but based on your mailings, you are doing very well! Always keep me on your mailing list!

I had to smile when I received your letter last week concerning a person looking to acquire a "small to medium sized manufacturing company."
I am actively looking for almost the identical situation!

I am presenting it as "acquire and operate," but the profitability is not important. A "turnaround" is appealing and a start-up could also be appealing. Consequently, I have contacted several venture capitalists. Melbourne is known as being "over-enqineered" and "under-managed,"
so I am hoping for a fit to arrive any time.

Confidentiality plays an important role for me, (as you may recall) and it appears to play an important role with your client, also.

There is one situation that I might mention: the owner of a wholesale microprocessor company in this area is looking for an investor-for-equity and a general manager. He is a terrific technician, but admits that he has trouble getting the results he wants because of weak management skills. I am still talking with him, but I am feeling that this is not the business for me. Net Sales are about $30MM, but profit is weak because of past management practices; he is in Chapter 11 now. The turnaround was the appeal to me.

If you are attending any meetings around town that you feel I could attend and further my cause, please let me know. I would really like to see you again.

Best regards,

Dan M. Bernstein

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William S. Frank, M.A.,
            President/CEO
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.